![]() ![]() I think in 2015 he sold $20m worth through emails alone-can't recall exact figures but it was around the $20m mark in 2015-16. Very good email copywriter can't say for other forms of DR copy, but he's considered highly for his email work, that much I know. Subscribers don't mind getting emails every day, as long as you're saying something interesting. Not on the "infotainment" factor, which was a big part of Matt's teachings. Most of them miss the point, and just focus on the email frequency. He deserves the credit (blame?) for gurus who think they have to send you an email every day. Matt was primarily in the fitness niche, but his "daily email" strategy was a major influence on Ben Settle and other Internet marketers. This issue was specifically on writing emails: That search will bring up old issues of his print newsletter. Just for fun, here's a Google search you can run: Upside: he runs multimillion-dollar physical and digital product businesses. If you're interested in email sequences and funnels: That book was aimed more at writing individual emails. One killer tip he shared was where to find stories that have been "tested" and liked by audiences. Hooked On You: The Genius Way to Make Anybody Read Anything by Ian Harris.Īny book that has the line ”Nobody has to read this crap” on the first page is refreshingly honest. Other people have already shared good stuff, so I'll share something different.įor a non-salesy, non-spammy resource on email marketing:
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